March 21, 2018 NEWS How will Airbnb’s diversification affect hotels? NEWS ESA continues franchising efforts EDITOR'S NOTE A few words from Christina Trauthwein NEWS The Unbound Collection by Hyatt targets thoughtful growth EVENTS & ASSOCIATIONS Seasoned execs form new wellness association INDUSTRY INSIDER Q&A with Alexandra Jaritz, Tru by Hilton SPECIAL INSERT On the Hill with AAHOA: Q&A with Chip Rogers, president/CEO, AAHOA TECHNOLOGY: MOBILE APPS New app targets abandoned hotel bookings SUPPLY SIDE: BEDDING & LINENS HB EXCLUSIVE: Westin’s sustainability effort spins linens into pajamas SUPPLY SIDE: BEDDING & LINENS Bedding maker dreams in color SUPPLY SIDE: BEDDING & LINENS Sound masking aids sleep SEGMENT REPORT: ECONOMY Economy segment on the rise GLOBAL VIEW Minor Hotels targets new international markets GUEST SERVICES Caesars engages guests with virtual texting concierge COVER STORY HB EXCLUSIVE: Mid Thought—Looking to grow—and dominate—midscale is part of WHG’s strategy POLICIES & PROCEDURES Acquiring a liquor license: What you need to know BEST PRACTICES Tetherow finds financial success in the cloud DESIGN: RESTAURANTS Full Plate: ZWA serves up design solutions FOOD & BEVERAGE: CELEBRITY CHEFS Vegan chef brings plant-based dishes to Mexico resort BUSINESS & LEISURE Unique group experiences top meeting trends for 2018 INDUSTRY SNAPSHOTS Hospitality in photo form