April 7, 2020 NEWS Turning up the tech: Digital hotel opens in Texas NEWS She Has a Deal launches master class FROM THE PUBLISHER A few words from Allen Rolleri EVENTS & ASSOCIATIONS Amid COVID-19 pandemic, hospitality events find new dates NEWS HB ON THE SCENE: Pestana opens 100th property; first in NYC INDUSTRY INSIDER Q&A with Brad Rahinsky, Hotel Equities SUPPLY SIDE: MINIBARS UPOE-enabled mini serves up cost and energy savings TECHNOLOGY: MARKETING Simplicity, integration are key to a hotel’s CRM solution MARKET WATCH Tucson hotels to tap brakes after accelerated growth BRANDS REPORT Brokers remain positive about post-COVID-19 recovery BROKERS LISTING Brokers from A-Z OPERATIONS: APPAREL Fashion meets function: Finery elevates hotel uniforms COVER STORY Into the Unknown: COVID-19’s short- and long-term impact on the hotel industry BRANDING: LOYALTY PROGRAMS Tackle operational challenges with your loyalty program OPINION The coronavirus challenge: What hospitality should consider