Schedule of events

10:00 a.m. – 10:45 a.m.
A Sneak Peak of the ISHC CapEx 2018: A Study in Capital Expenditures
An all-star panel of ISHC and HAMA experts will talk data, how to make the most of your CapEx dollars and future trends.

10:45 a.m. – 11:45 a.m.
Proven Strategies to Maximize ROI in Today’s Hotel Landscape
Labor expenses, creeping brand fees and keeping up with the competition—all of these can cut into your bottom line unless you know how to drive revenue in the face of increasing costs. Learn from the experts what the most successful hoteliers and management companies are doing to maximize ROI.

12:00 p.m. – 12:45 p.m.
The Future of Hospitality Design: Building Boutique Experiences at Scale
According to IBISWorld, the boutique hotel industry has grown 8.6% since 2013 and is projected to expand over the next five years. This panel brings together a diverse set of perspectives to discuss the evolution of this ongoing trend and how hoteliers of all sizes are adapting to meet the needs of today’s experiential travel seeker.

1:00 p.m. – 1:45 p.m.
Electric Vehicle Charging Stations—Best Practices in Implementation
On the table for discussion: trends in charging technology and what types of charging stations and infrastructure you should have; how best to accommodate and market to this niche of travelers; and when to “charge” or not to “charge” these guests who stop by temporarily or for the night for a charge.

2:00 p.m. – 2:45 p.m.
Buyer Behavior Versus Tech Developments Versus Guest Engagement
What tech is out there that strategically allows for the human element to be removed from the guest journey, while creating a positive impact on the guest’s journey?  What tech allows automation of guest engagement, while increasing human analysis of trend mapping and rate management? What allows you to focus your people power on more guest-centric tasks that increase engagement on property while decreasing operating costs for human capital in processes that can be automated and still increase UX? The upside of this is better deployment and lowering of operating, marketing and human costs while increasing revenue and total RevPAR, maximizing human engagement in the areas that automation doesn’t work well. Ultimately, it creates better results.

4:00 p.m. – 4:45 p.m.
Marketing to Millennials & Gen Z: Tapping Into Today’s Consumer Trends
Today’s modern consumers have new expectations. They are hyper-connected, content-consuming and more likely to bypass traditional forms of marketing in favor of advice from their peers. This presentation will challenge participants to drop what they know about millennials and Gen Z and learn the influence and impact these consumers are having on today’s marketplace.

11:15 a.m. – 12:15 p.m.
Investor Outlook
What will the hotel pipeline look like for 2018 and beyond? Where is the smart development money going? How will budgets reflect new guest demands and what does that mean for clients’ choice of design partners?  Find out what’s ahead from some of the industry’s leading investors.

12:30 p.m. – 1:30 p.m.
Fine-Dining Solutions in a Grab-and-Go World
Award-winning restaurant designers serve up a mentoring menu featuring best-practice case studies, advice on writing strong narratives and blue-sky thinking on materials and floor plans.

1:45 p.m. – 2:45 p.m.
Influential First-Time Owners
Fresh thinkers from a variety of industries are bringing innovative ideas to their initial forays into hotel ownership and operations. Get behind the curtain to learn what tools they want designers to develop to ensure their debuts will get them to star status.

3:00 p.m. – 4:00 p.m.
Designing Deliciousness: Making Casual Dining Unforgettable
All-day cafés, sandwich shops, hotel grab-and-gos and other informal food options are enjoying a moment in the design spotlight. Here’s how to craft Instagram-friendly spots that have the back-of-house flexibility to serve food and drink from breakfast to dinner, and the front-of-house wow to land on every diner’s feed.

4:15 p.m. – 5:00 p.m.
How Immersive A/V is Redefining Public Spaces
As the global tourism market grows, competition in the hotel industry is heating up. Smart hoteliers are responding with services and designs that enable socialization, productivity and personalization. Power up your expertise in designing the collaborative venues, technology-enabled interiors and reimagined public spaces that offer unique and unforgettable travel experiences.


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