Brought to you by June 2026 COVER STORY Legacy Renewed: Prism is building the next chapter of G6 Hospitality ADVERTISERS: www.thelodgingconference.comThe Lodging Conference • cortexfabrics.comCortex Fabrics EDITOR'S NOTE Editor’s Note OPINION Why hotels are ready for a loyalty shakeup NEWS Staying the course: Trinity Investments’ steady growth strategy continues to bear fruit NEWS Bidding boom: Online hotel auctions gaining momentum INDUSTRY INSIDER Q&A with Jason Reader SUPPLY SIDE: MINIBARS Fridge benefits: Automated minibars reshape hotel guest experience and profitability TECHNOLOGY: OPERATIONS Cash-flow certainty: Hotels look beyond forecasting for financial stability BEST PRACTICES Coming clean: Research shows that an immaculate stay drives guest satisfaction, loyalty & brand reputation ASSET MANAGEMENT REPORT Managing through uncertainty DESIGN: LANDSCAPING Rooted in place: Why landscape and location have become ROI drivers FOOD & BEVERAGE The coffee experience: Cheap lobby offerings are costing hotels more than they think