March 7, 2018 NEWS GreenTree eyes West Coast, Southwest expansion NEWS Tavistock Hotel Collection launches EDITOR'S NOTE A few words from Christina Trauthwein NEWS Catskills hotel set to make a splash EVENTS & ASSOCIATIONS Hunter Conference to honor Ray Schultz for entrepreneurial spirit SUPPLY SIDE: TELECOMMUNICATIONS Hotels need communication tools that fit their needs INDUSTRY INSIDER Q&A with Michael Heaton, Waterford Hotel Group TECHNOLOGY: REVENUE MANAGEMENT Programmatic advertising helps hotels personalize their message AMENITIES: BEVERAGE SOLUTIONS Element forms a S’well partnership BRANDING: MARKETING CAMPAIGNS Hilton tells guests to ‘Bring It’ ASSET MANAGEMENT REPORT Do asset managers play a role in revenue, profit generation? CONSTRUCTION REPORT Q&A with Bill Wilhelm, R.D. Olson Construction CONSTRUCTION REPORT Construction companies from A-Z COVER STORY A Capitol Idea: No longer just a bill, what effect will the new tax law have on your business? SUSTAINABILITY: ECO-FRIENDLY OPTIONS Fitness-focused flooring for hotels from the ground up MARKET WATCH Southern hospitality welcomes owners, developers in Savannah HEALTH & WELLNESS Hilton helps team members thrive with new initiative TREND WATCH Here & now: Designing hotels in the era of Airbnb STATS Industry fun facts by the numbers