Brought to you by October 15, 2021 HB ON THE SCENE Optimism abounds at The Lodging Conference HB EXCLUSIVE, HB HOT TOPICS The digital transformation: The time to upgrade is now EVENTS & ASSOCIATIONS Honoring Arne Sorenson’s legacy EDITOR'S NOTE editor’s note EVENTS & ASSOCIATIONS Mews & BLLA revive the Social Club Dinner Series BEDDING & LINENS Mattress Concierge, Gold Bond partner for new hotel collections COVER STORY Listen & Grow – This is the foundation of Red Roof’s future under the leadership of its new president, George Limbert SOURCES OF FUNDING REPORT Executives weigh in on when lending returns to ‘normal’ OPERATIONS: APPAREL Four Seasons Resort Tamarindo connects guests to culture through fashion OPINION Facing reality: The new-world revenue manager HB EXCLUSIVE Limbert sets out to ‘Look & Listen’