Founded on the philosophy of offering luxury-grade products at an accessible price point, Brooklinen delivers stylish home essentials to consumers without breaking the bank. And, now, the company is taking its products to new heights with the launch of Brooklinen for Business, its first hospitality-grade collection for hotel and B&B customers.
“Over the past three years, Brooklinen’s hospitality business has grown rapidly and doubled in size,” said Morgan Sauma, business development manager, Brooklinen. “We currently cater to boutique hotels and bed & breakfasts across 46 states and 10 countries. With our new hospitality-grade collection, we wanted to offer best-in-class products that meet the specific needs of our clients when it comes to performance, cost and durability.”
Brooklinen prides itself on quality products that deliver comfort and durability.
The collection includes three hotel-grade offerings—The Chill Sheets, The Snuggle Sheets and The Wrap Towel—with more to come.
“Our hospitality collection allows us to continue bringing the luxurious comfort of Brooklinen to each and every place our hotel, B&B and international customers hope to find us next,” Sauma said. “We also love the idea of new and existing Brooklinen customers being able to enjoy our products both at home and when they travel.”
The Chill Percale Sheets and Snuggle Sateen Sheets are each crafted with OEKO-TEX certified, 100% cotton for a soft, comfortable feel and classic hotel-style look, according to the company. Created with 100% Turkish cotton, the Wrap Towel has a 500 GSM weight for a cozy feel and durability.
“Brooklinen delivers personal, dedicated service to our hotel clients in addition to great products that promise comfort, competitive pricing and durability,” Sauma noted. “Our products effortlessly combine utility and luxury, which is great for hotel owners who want to offer a premium experience to their guests.”
Especially important for hospitality clients, each item in the collection was developed to withstand commercial use and frequent washing and drying, ensuring the products maintain their comfort and last for years.
“Our Brooklinen for Business line of products can be used everywhere; we’ve seen them used in the desert, the forest, seaside, in the mountains and beyond,” Sauma said. “Regardless of where your hotel, rental property or bed & breakfast is located around the world, our hotel-grade offerings withstand high-traffic settings while delivering Brooklinen’s signature comfort.”
Bedding, even prior to the pandemic, was one of the most important aspects of a guestroom—and of a hotel stay, for that matter. Bedding signals a sense of cleanliness and comfort and can also affect sleep. With Brooklinen for Business, travelers can enjoy the cleanliness and comfort of their own homes while they’re traveling.
“Brooklinen is loved by many well-traveled customers, and they especially love the idea of enjoying our signature comfort in their home away from home,” Sauma said. “We are home to The Internet’s Favorite Sheets, adding value to your day and delivering beautiful, high-quality essentials, and we are not the generic, no-name offering that many associate with hotel sheets.”
She said that after hospitality clients tested the Brooklinen for Business collection for the first time, they provided “incredible” feedback, noting the products’ luxurious feel and comfort, as well as the fact that they’re 100% cotton.
Hoping to build upon the company’s success, Sauma said that the Brooklinen team is consistently working on fresh ways to offer hospitality clients new levels of comfort.
“We love incorporating feedback and suggestions into our offerings to better serve our customers, and no suggestion is too small,” she said.
Sleep will continue to be key to a successful hotel stay, but hotels don’t need to sacrifice comfort or quality to save on costs.
“A great night of sleep in a hotel is always a memorable experience, and key to feeling safe and comfortable away from home,” Sauma said. “High-quality, comfortable bedding is of utmost importance when delivering an unforgettable hotel stay.
