Introducing a hotel ownership program, by women for women
Seven percent of hospitality owners are female, and an estimated one woman for every 9.4 men holds an investment or development position within the industry. Even though there are more women investors, enthusiasts, innovators and up-and-comers in the industry than ever before, women entrepreneurs continue to encounter greater economic and societal barriers when trying to break into the industry.
As a franchisor, Choice Hotels’ vision is to fuel small business through proven brands where all are welcome to pursue the American Dream of entrepreneurship. Choice Hotels remains the first and only hotel company with dedicated personnel solely focused on extending opportunities in hotel ownership to underrepresented groups. For nearly 20 years, Choice Hotels has provided access to resources, education and financial guidance through its emerging markets initiatives.
HERtels is a program designed by women for women to simplify the process of hotel ownership by connecting, supporting and empowering women entrepreneurs. This program is a strategic pathway that provides women with the resources, education, turnkey solutions and financial guidance they need to succeed in the hospitality industry.
A common obstacle to first-time hotel ownership is a lack of industry connections; HERtels provides prospective women owners with access to executive coaching from industry veterans and connects the next generation of hoteliers with current Choice Hotels owners to leverage best practices and build confidence. HERtels franchisees automatically gain access to the award-winning Choice University learning platform, as well as program-specific training designed to optimize the onboarding and operating journey.
It’s no secret that opening a hotel is a capital-intensive endeavor, but compared to their male counterparts, women face drastically different lending terms and conditions. HERtels addresses this barrier by providing loan consulting, lending resources, access to grants, and financing incentives. The program provides prospective hoteliers access to designated Choice Hotels associates who work individually with entrepreneurs to help make hotel ownership a reality.
By rebalancing the scales of opportunity, HERtels can help any woman choose how she wants to define her own future.
Learn more about the program or connect with a development specialist. Visit ChoiceHotelsDevelopment.com/Hertels or email the development team at [email protected].
