Continuing its mission to deliver curated, inspirational experiences for its guests, Dream Hotels has welcomed Karl Lagerfeld bath and beauty products to its portfolio of hotels.
Guests will be the first to experience the Karl Lagerfeld Argumes et Vetiver line of amenities, according to the company. The collection will include hand and body wash, triple-milled soap, shampoo, conditioner and body lotion. Select locations will also have Karl Lagerfeld extension items including lip balm, eye cream, face cream, face wash, hand cream and bath salts.
“Anyone who admires the Chanel brand knows Karl Lagerfeld was the best of the best,” said Jay Stein, CEO, Dream Hotel Group. “Karl Lagerfeld was the steward of fashion culture—a legend, a visionary—and his excellence comes through in these products. To be able to walk into our hotels and see the Karl Lagerfeld brand is an opportunity we couldn’t resist. When Vanity Group offered us a by-invitation-only chance to join, we jumped at the opportunity to welcome Karl Lagerfeld into our hotels.”
Guests at Dream Hotels will be the first to experience the Karl Lagerfeld Argumes et Vetiver line of amenities.
The collection will first roll out this month in all Dream Hotels locations across the U.S., including Dream Hollywood in California, Dream Nashville, Dream South Beach in Florida, Dream Downtown and Dream Midtown in New York, and will launch as part of the luxury amenities package at the Dream Doha hotel in Qatar, set to open this November.
“We undergo a stringent brand alignment process before putting forward any brand recommendation to a hotel partner,” said Paul Tsalikis, founder/CEO, Vanity Group, a luxury hotel amenity provider. “When it came to Dream Hotels, they were destined to welcome Karl Lagerfeld—it was a match made in beauty and hospitality innovators’ heaven.”
Distributed exclusively via Vanity Group, incorporating vegan formulations, as well as the use of OceanBound Material, the new line of Karl Lagerfeld hotel bath and beauty products supports Dream Hotel Group’s eco-friendly initiatives.
In fact, Dream Hotels will be using large, full-sized bottles at the Hollywood location (not travel-sized) and other locations will likely roll out large bottles, too. At this time, it’s a requirement of Los Angeles County, which Dream Hotels is in full support of.
“[An eco-friendly mission] was super important to us,” Tsalikis said. “The collection incorporates a vegan formulation and is also the first amenity collection in the U.S. to be made using OceanBound Material—this refers to plastic waste that is at risk of ending up in oceans. Every kilo of OceanBound Material is potential pollution, so instead of hurting our planet, Vanity Group transforms it into a recyclable resource as part of its innovative packaging solutions.”
The designer amenity collection is suited for Dreams’ portfolio of hotels, which Stein says balances perfectly with its upscale, energy-fueled hospitality. Stein noted the packaging, which he describes as bold, clean and contemporary, complements Dream’s design-led interiors.
“We are a design-fueled hotel brand that works with the best designers in the world—Meyer Davis, David Rockwell, Josh Held,” Stein said. “To say our bathrooms are beautiful would be an understatement. Bathrooms shouldn’t be an afterthought in the design of a hotel. We take every touchpoint to heart and our bathrooms are some of the most elegant, most beautifully designed rooms in the world. Adding Karl Lagerfeld bath amenities sink side is the perfect complement. Now if only we could get them to do our bathrobes.”
The Karl Lagerfeld hotel line is exclusively accessible by invitation only, Tsalikis said. “When Dream Hotel guests step into the bathroom, they’re going to be met with a globally recognized and celebrated brand and be blown away—that’s the Karl Lagerfeld effect,” he added. “The brand is endorsed and followed by some of the world’s most highly regarded and respected celebrities. The Dream Hotels brand and their guests are now part of this experiential journey.”
This fits a trend that Tsalikis is seeing in the hotel space: hotels embracing highly reputable, luxury brands. “Guests love walking in a hotel bathroom and recognizing or discovering a renowned fashion, haircare, skincare or fragrance brand—it boasts serious therapeutic kudos and sets the precedent for the stay ahead,” he added.
Additionally, Tsalikis said, hotels are seeking partners over one-off transactions from suppliers.
“They’re recognizing the power of storytelling, no longer seeing just a shampoo bottle, but an opportunity to create an unforgettable experience for guests,” Tsalikis said. “This shift is anchored in creativity as we work directly with hotels to create unique opportunities that generate PR, boost social engagement and create new streams of rooms revenue.”
Dream Hotels has plans to extend the Karl Lagerfeld product offerings. More specifically, Dream will start with the five-piece collection of soaps, shampoos and lotions in all guestrooms with plans to offer the extension items like Karl Lagerfeld lip balm, eye cream, face cream, face wash, hand cream and bath salts later this year.
“These extension items will be largely reserved for our GuestHouse presidential suites and other VIP accommodations in the U.S. and will be available across all guestrooms at Dream Doha following its opening in November,” Stein said. “We are also working with the Vanity Group team to design a custom Karl Lagerfeld lobby scent for Dream Nashville. More on that soon.”
