Maybe you saw our recent announcement. But, perhaps, not. So it is worth repeating here because we don’t want you to miss out on our exciting news. Hotel Business is continuing to collaborate with thought leaders in the industry to bring you the information you need to know to remain successful in your businesses. And we know our latest partnership is sure to enrich the content we deliver to you.
Hotel Business is teaming up with Kalibri Labs on the groundbreaking release of the 2023 edition of Demystifying the Digital Market & Commercial Strategy Playbook. Published five times previously with the most recent revision in 2019, the hotel industry has eagerly awaited a post-COVID update to this book, which is designed to educate hoteliers on the dynamic nature of digital disruption and how it affects the economics of hotels.
Many industries have experienced digital disruption and struggled to survive, and this publication will provide a roadmap for hoteliers to thrive. Various aspects of the hospitality ecosystem are affected by the dynamics in the digital market—from underwriting to loyalty programs, to performance evaluation and market selection for development—and owners, operators, brand executives and financial and commercial teams will all benefit from understanding the sea change underway by the large tech entities.
Author Cindy Estis Green, CEO/cofounder, Kalibri Labs—a name familiar to this industry—captures the state of the digital market and has collaborated with co-author Mark Lomanno, partner/senior adviser, Kalibri Labs, to mine data from almost 35,000 hotels to reveal revenue performance, demand metrics and trends by segment, channel, geography and chain scale across the U.S. hotel industry. The book will identify the significant changes in the large digital technology platforms and the hotel brands, and what the implications are for hotel owners and management companies.
For the 2023 release, Cindy has partnered with Dave Roberts, professor, Cornell University School of Hotel Administration, and former SVP, revenue strategy and solutions, Marriott, to add a new section on the emerging discipline of commercial strategy, which paves the way for readers to understand the urgency to focus hoteliers on measuring performance based on profit contribution. It also offers a framework to evaluate how customer acquisition techniques can be leveraged to improve asset values and streamlined to improve efficiency in the ways hotels go to market.
After the publication of this must-read, must-keep resource, exclusive content will be developed based on the information presented in the book and delivered on all Hotel Business platforms, including print, online and in-person with panel discussions. But more on that at a later time. Right now, the focus is on getting this book done and printed so that we can bring it to hoteliers this spring and do our part to sustain a healthy hotel industry.
