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Sheraton rolls out Le Grand Bain

The Le Grand Bain collection was created by Byredo’s Ben Gorham

BETHESDA, MD—Guests at Sheraton hotels will be finding something different in their bathrooms as the brand, which is now part of Marriott International Inc., based here, has launched a new bath amenities line called Le Grand Bain.

Translated from French to English as “The Big Bath,” the new range was created by Ben Gorham of the Stockholm-based perfume house Byredo. Gorham, who once played professional basketball in his native Sweden, has earned somewhat of a cult following since founding his company in 2006, even though he had no formal training in the perfume industry.

“Sheraton Hotels & Resorts is always looking for ways to go beyond and enhance travel moments for our guests who stay with us,” said Indy Adenaw, VP and global brand manager at Marriott International. “Partnering with Ben Gorham allows us to elevate that bath experience by creating an exclusive line just for Sheraton guests. The fragrance of Le Grand Bain is modern, but carries elements from iconic fragrances launched through perfume history, giving it a timeless backdrop honoring the Sheraton heritage as a hospitality pioneer.”

Adenaw noted that Gorham built the fragrance around the ingredient vetiver. “Vetiver oil is said to have a calming and soothing effect on the nervous system and helpful for muscular aches and even insomnia,” he said. “Ben also notes that the raw materials used in this fragrance capture a true unisex character. The fragrance opens with a citrusy top note of lemon and bergamot. The heart of the fragrance reveals violet and cyclamen, which is best described as a light and clean floral note. The vetiver shares the base with amber, cedarwood and musk.”

Included in the Le Grand Bain line are shampoo, conditioner, lotion and bath gel, in 1- and 1.7-oz. bottles; a 0.88-oz. facial bar; 1.05-oz. body bar; 1-oz. bottle of mouthwash; and a 0.68-oz. bottle of shave cream.

The bottles feature white, simple packaging “designed with the modern business traveler in mind,” said Adenaw, who added, “The details include a flip-top lid on a squeezable, soft-touch bottle, ideal and easy for traveling.”

The paraben-free products have rolled out to Sheraton hotels in North America, with the rest of world to follow. “We are still finalizing timing on rolling out to other countries,” noted Adenaw.

So far, the collection has received positive reviews, according to the Marriott executive. “Guests have been thrilled with the evolution of our bath amenities,” Adenaw said. “Business travelers have been excited to experience an amenities line created uniquely for their lifestyle.”

For those guests who want to enjoy the Le Grand Bain products at home, they are available at the Sheraton Store online at sheratonstore.com.  HB


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