With programming & design, W targets its social, engaged demo
BETHESDA, MD—Luxe, playful, inclusive, trailblazing, authentic. These are the words that Anthony Ingham, global brand…
Browsing: BEHIND THE BRAND
Quality Inn continues its momentum 80 years later
ROCKVILLE, MD—Over the years, Quality Inn has not only shown its momentum but displayed its…
My Place is poised for growth with 120 hotels in the pipeline
ABERDEEN, SD—Known for their mark in lodging with Super 8, the Rivetts have been continuing…
GreenTree continues to expand across the world
SHANGHAI—The GreenTree Hospitality brand has been in existence for nearly 15 years. Over the course…
St. Regis brings the Gilded Age forward
BETHESDA, MD—Throughout its history, the St. Regis brand has aged without forgetting its roots in…
Wingate aims to appeal to its diverse mix of guests
PARSIPPANY, NJ—When Wingate Inns was launched in 1995, there was no Wyndham Worldwide, the multi-brand…
Omni Hotels & Resorts keys in on local market leadership
DALLAS—Anyone up late enough on weekends to watch NBC’s Saturday Night Live in its early…
InterContinental embraces worldliness to differentiate itself
ATLANTA—What could make more sense than having the founder of an international airline company with…
Energized at 80: Sonesta sets new pace for portfolio
NEWTON, MA—Anyone thinking the nearly 80-year-old Sonesta is such a sleepy brand that it’s wearing…
In its Element: This eco-friendly brand offers style & substance
BETHESDA, MD—In 2006, when Starwood Hotels & Resorts Worldwide launched Element by Westin as a…