InterContinental embraces worldliness to differentiate itself
ATLANTA—What could make more sense than having the founder of an international airline company with…
Browsing: BEHIND THE BRAND
Energized at 80: Sonesta sets new pace for portfolio
NEWTON, MA—Anyone thinking the nearly 80-year-old Sonesta is such a sleepy brand that it’s wearing…
In its Element: This eco-friendly brand offers style & substance
BETHESDA, MD—In 2006, when Starwood Hotels & Resorts Worldwide launched Element by Westin as a…
Baymont Inn & Suites has global plans for ‘Hometown Hospitality’
PARSIPPANY, NJ—In a decade that gave the world disco, a presidential resignation and great-looking Chevy…
Red Roof Inn brings upscale economy from small town to global stage
COLUMBUS, OH—As he turned the key to open a small motel here in the neighborhood…