Meliá, Hootsuite set out to humanize social media strategy
PALMA DE MALLORCA, SPAIN—Very few things seem more impersonal than communication via social media. Storytelling…
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Four Seasons fosters creative freedom online
TORONTO—Gone are the days of traveling tech-free, leaving your phone at home and your worries…
Waldorf Astoria targets younger guests with digital-only campaign
MCLEAN, VA—Waldorf Astoria Hotels & Resorts wants guests to “Live Unforgettable” with its new brand-repositioning…
Holiday Inn recognizes small businesses with 2016 campaign
ATLANTA—Small business travelers experience a number of obstacles, according to InterContinental Hotels Group (IHG). In…