January 2024 EDITOR'S NOTE EDITOR’S NOTE NEWS Auric Road amplifies focus on experiences HB EXCLUSIVE HB EXCLUSIVE – Wyndham ready to roll with ECHO Suites EVENTS & ASSOCIATIONS David Kong to receive ALIS Lifetime Achievement Award INDUSTRY INSIDER Q&A: with Richard Sandoval, Spire Hospitality SUPPLY SIDE: BEDDING & LINENS Italian bedding manufacturer Magniflex enters U.S. market COVER STORY The Pursuit to Recruit – Creating awareness about employment and growth opportunities in hospitality COVER STORY HB Origins: Geoff Ballotti COVER STORY HB Origins: Thom Geshay TECHNOLOGY: GUEST-FACING Infor adds digital tipping via TipQwik
