NEW YORK—The full roster of panelists for the educational sessions for HX: The Hotel Experience, which will be held here at the Jacob K. Javits Convention Center in November, is not quite ready for official release, but the show is geared up to offer insight on a full range of topics, powered by the Asian American Hotel Owners Association (AAHOA). Here’s a look at the agenda at a glance:
Sunday, Nov. 10
10:30 a.m.-11:15 a.m
What Is the REIT Fit?
Understand opportunities and challenges of REITs in today’s market and whether it is the right fit for your next investment.
Top 5 Things Event Planners Want in Your Hotel
What are event planners looking for in a hotel, and what are the best ways to negotiate with them? With the influx of new properties, implement these top five things to help you win this important business segment.
11:15 a.m.-12:00 p.m.
Maximizing Restaurant Profits, Cutting Costs, and Assessing Pricing Strategies
Join experts to hear common pricing strategy pitfalls and insights on how to cut costs to maximize ROI in your restaurant.
Measuring Funding and ROI of Your Technology Investmen
Explore the pros and cons of different funding models for technology purchases, how to calculate the ROI of a technology-based investment and the best time to invest.
12:00 p.m.-12:45 p.m.
Grab-N-Go for Guest Satisfaction
Get on the grab-n-go wave. Learn how to utilize this convenient F&B option to increase profitability while still meeting brand standards.
The Lender’s View: The Construction Financing Landscape of Today and Tomorrow
Look through the lens of the lender to understand nuances that may make or break financing a construction deal and how to present the most persuasive deal regardless of property segment.
12:45 p.m.-1:30 p.m.
How Successful Women Network
Hear from a panel of top female industry executives on how to maximize networking opportunities. Learn the success strategies for creating and leveraging a strong, productive and profitable network of relationships.
Understanding the Opportunities of Dual- and Tri-Branding
Gain an understanding of the advantages and disadvantages of dual- and tri-branded development and how you can capitalize on this growing market.
Emergency Preparedness
Protect your business through preparation. Hear more about national policy, panic buttons and preparedness and planning for countering active shooters and improvised explosive devices (IEDs).
1:30 p.m.-2:15 p.m.
Keep Your Hands Off My Food
Do you know the five most common food-handling mistakes? ServSafe walks you through food handling rules and certifications to keep your employees and guests safe.
Maximize HR with Human Capital Technologies
Combat labor shortages by getting to know your employees better. Leverage emerging technologies that can analyze personnel data and identify psychological profiles.
Monday, Nov. 11
10:00 a.m.-10:45 a.m.
Home Grown: Beat the Competition with Local F&B
Today’s travelers crave foods that not only nourish them but also sustain the planet. Learn how to update your menu items with local fare to attract this profitable health- and earth-conscious clientele.
Procurement for Modular Construction
Gain an understanding of procurement needs for a modular or partially modular build, including deadlines and funding to consider for this growing construction trend.
10:45 a.m.-11:30 a.m.
Cybersecurity and Data Breaches
Join a panel of cyber security experts to hear steps to prevent breaches and ensure guest security, and how to develop a plan on how to communicate with guests and shareholders in the unfortunate event that one occurs at your hotel.
Labor: How to Turn Your Biggest Expense Into Your Best Investment
Learn how to maximize your largest expense—labor—by connecting your staffing model to business goals and closely monitoring hours, productivity and costs.
11:30 a.m.-12:15 p.m.
Leadership Q&A Interview
Hear from one of the industry’s best known CEOs for tips and strategies for success.
Data and Trends in Development
What is in the pipeline and will it impact your development project? Learn more about current hospitality trends and the most up-to-date U.S. pipeline forecast.
12:15 p.m.-1:00 p.m
Marketing Your Hotel Restaurant to Non-Guests
Gain insight on how you can help increase revenue beyond your hotel guests by effectively marketing your hotel restaurant to local area residents.
2:00 p.m.-2:45 p.m.
Preparing to Sell Your Franchised Hotel
Selling a franchised hotel is more complicated than you think. Be aware of the five things you should know when preparing to part ways with your franchised property.
Successfully Strategize Your Individual Social Media Marketing Plan
Learn which social media platforms are best for brand awareness versus lead generation and how to keep up with the changing trends, data analytics and regulations.
2:45 p.m.-3:30 p.m.
Planting the Seed: How to Empower the Next Generation
Hear from a panel of successful millennials on how to empower your future leaders to grow your business and foster long-term employees in your company.
Compliant Construction: Developing with Accessibility in Mind
Join this session to understand the ADA requirement checklist for new-construction projects and the most common and costly mistakes to avoid.
3:30 p.m.-4:15 p.m.
Interview with CEO Roger Bloss: Coachillin’, Cannabis and Cultivating Wellness
Join this session to hear from Alternative Hospitality CEO Roger Bloss about the first cannabis wellness hotel and the steps he took to break ground on the five-acre project. Gain insights on overcoming financing and permitting challenges, his no-smoking in-room policy, tax incentives and so much more.
Budgeting for New Development
Learn how to appropriately budget for a new hotel development project and build in a safe cushion for those expected but unknown factors.
