January 2022 EDITOR'S NOTE It’s a new year, so bring it on! NEWS Yotel plots growth trajectory NEWS Island Hospitality active in its 35th year NEWS Franchise Equity Partners launches with portfolio target of $1B EVENTS & ASSOCIATIONS Michael S. Shannon to receive Lifetime Achievement Award INDUSTRY INSIDER Q&A with Steve Hafner Kayak TECHNOLOGY: GUEST-FACING Visual storytelling is key to providing memorable content SUPPLY SIDE: BEDDING & LINENS Serta launches innovative, durable solution for luxury properties HB EXCLUSIVE Rise & Shine – PM Hotel Group grows, evolves and innovates with A&M activity OPERATIONS Vindow brings the RFP process to the 21st century HEALTH & WELLNESS Meliá launches Stay Well by Delos suites at Orlando property TREND WATCH ‘Cash, charge or crypto?’ Hotels are now accepting cryptocurrency