Quality bedding is undoubtedly a key feature of not only the hotel guestroom, but the overall hotel stay. With the increased focus on bedding design, durability and innovation, Serta Hospitality has launched its Luxury Series, designed to meet the needs of upscale, upper-upscale and luxury hotel properties.
“As a company, we have a passion for innovation and like to be first,” said Steve Tipton, VP, hospitality, Serta Simmons Bedding. “This is just another example of how our product innovations have transformed hotel sleep since the 1930s.”
A modern design is combined with soft quilting and durable materials.
He added, “Today, hotel clients continue to express strong interest in creating unique, brand-defining sleep experiences for their guests. Through that lens, we identified an opportunity to develop a Luxury Series in our Serta Hospitality Perfect Sleeper line. The new line features a rich, modern design; luxurious lofted quilting; innovative foams; and legendary durability. These beautiful details combined define a new, modern luxury bedding category.”
The new series was designed to serve the needs of these types of hotel and resort brands, creating a memorable experience for guests and delivering ROI to the hotel.
“We believe sleep is the ultimate guest amenity,” Tipton said. “Delivering on the promise of an exceptional guest sleep experience is a key goal for any hotel brand, but particularly those in the upscale, upper-upscale and luxury segments. We work collaboratively with our hotel clients to make sure every aspect of that experience exceeds guests’ satisfaction.”
The Luxury Series delivers comfort and durability with lofted quilting with tack and jump quilting and enhanced 800-unit Continuous Support Innerspring technology for spine support and mattress durability with Serta’s patented head-to-toe Helicals and border wire for maximum motion absorption and lasting performance.
Additionally, the line also offers Cool Twist Gel Foam, which helps promote
Exclusive to the line is HexCloud Gel Foam for a comfort upgrade, which uses gel foam with unique geometric cutouts to deliver cool, contouring pressure relief for more relaxing sleep.
Additionally, the line also offers Cool Twist Gel Foam, which helps promote airflow for a cooler night’s sleep.
“The difference is in the details, as well as a long-standing commitment to serve this dynamic industry,” Tipton said. “As a company, we offer upscale, upper-upscale and luxury hotel and resort brands reliable solutions to increase guest sleep satisfaction while delivering an exceptional ROI back to the hotel. Our warranty, industry knowledge and dedicated team’s support protects that promise. Sleep is our business and has been for more than 90 years. We understand hospitality requirements and work hard to exceed them every day.”
Tipton noted that the combination of the series’ modern design, the soft quilting and innovative components not only deliver a great sleep, but the performance that guests and hoteliers expect from the Serta Perfect Sleeper lineup. And now with its Luxury Series, hotels have an even more expansive variety of options to choose from.
“The new Luxury Series exemplifies our commitment to meet the discerning needs of luxury brands and the guests who enjoy staying with them,” Tipton said. “What keeps us up at night is a restless pursuit to help guests sleep more comfortably away from home. With a client-centric approach to innovation, Serta remains a trusted leader in hospitality sleep solutions. Both in-house and third-party testing is conducted on all products and product components—even a brand’s top-of-bed, if desired—to warrant the integrity, durability and performance of all sleep technologies. Every mattress is designed to align to brand-specific requirements and provide exceptional, lasting comfort and a reliable investment. Together, we create exceptional sleep for guests’ night after night, stay after stay.”
