TORONTO—Fairmont Hotels & Resorts, headquartered here, has partnered with Liddell International, the 150-year-old maker of fine Irish linens, for a collection of 300-thread count, 100% cotton sateen fabric bed linens sold at select boutiques at Fairmont hotels, as well as online at fairmontstore.com.
The partnership was hatched after a meeting with Liddell executives at Fairmont’s corporate office, said Michelle Gaffney, coordinator of golf & retail, North & Central America for FRHI Hotels & Resorts, the operator of the Fairmont brand.
A selection of Fairmont-branded bed linens by Liddell
“What we found is that it was difficult to find some of the more commonplace companies that you find in hotels packaged for retail,” she said. “We started working with them to see what they could do.”
Chris Gowdy, Liddell’s VP of sales North America, noted that his company’s rich heritage and reputation of producing quality product is likely what attracted Fairmont.
“We’ve been manufacturing high-end linens since 1866, so we’re very well known as being placed in high-end properties,” he said. “The product not only looks good, but also performs very well. I think that was very appealing to the Fairmont team.”
As of press time, Liddell products are being sold at Fairmont Royal York in Toronto; Fairmont Banff Springs in Banff and Jasper Park Lodge in Jasper, both in the Canadian province of Alberta; and Fairmont Le Château Frontenac in Quebec City. Fairmont Copley Plaza in Boston will start carrying them shortly. HB
