London-based wellness thematic hotel bedroom program Nestwell has revealed its spa suite concept Re-Charge from sieger design, which offers guests not only a bedroom stay that rivals that of their own homes, but one that is sensorial and grounded in well-being.
Nestwell relied on its 12 principals to achieve the concept, which sieger design then incorporated to develop the spa suite.
“The key objective of the 12 symbiotic principles is to enhance the well-being of wellness real estate and the overall guest experience,” explained Motti Essakow, cofounder, Nestwell. “Since there is no design for well-being standard—specifically the bedroom and bathroom ecosystem—in the global hospitality sector, the Nestwell 12 symbiotic principles were developed based on the WELL [Building]Standard and guiding principles of Design for Well-Being, Slow Design and The Living Building Challenge.”
The 12 symbiotic principles are addressed and applied throughout the entire layout of the bedroom and bathroom ecosystem, Essakow said, which is meant to stir up emotions through transformative design.
“With sieger design’s experience of more than 40 years in the bathroom, we know which impact this space has within a hotel room,” said Christian Sieger, CEO, sieger design. “Spending most of our active time in this area—while the bed is more for sleeping and relaxing—the bathroom area is the space in which we regenerate and re-energize our body and soul. This space influences our mood in the morning for most of the day and gives us the perfect surrounding to calm down in the evening after a busy day.”
The hospitality industry is aware of guests’ expectations—local, experiential stays—and even more now, post-COVID, a more individualized and personalized stay to meet their wellness needs; however, Nestwell recognized its direct connection to design.
“The vast majority of hotels globally promote wellness and well-being almost entirely from the angle of programs and activities,” Essakow said. “Nestwell—and specifically the Nestwell spa suite—is literally a first which approaches wellness, well-being and mindfulness from the angle of design.”
Launched only a few months ago, the Nestwell suite was conceptualized and developed for the mid-top end of the luxury hotel, mixed-use residential and super yacht sectors—both in urban habitats (as part of promoting urban wellness) and remote/resort destinations, with the initial key focus on boutique hotels and larger independents.
There are a number of projects in the pipeline including in Portugal, Spain, the U.K. and Finland, and in the coming weeks, the exact locations will be announced, Essakow said.
“The entire wellness experience in a hotel facility starts with the healthiness of the building structure— internal/external, for example, materials and indoor air quality,” Essakow said. “The main objective is enhancing the well-being of wellness real estate—including the building occupants.”
Essakow added that real estate developers, owners and investors who offer and promote wellness real estate and positive impact investing can often generate higher ROI and ROV (return on values) which, in turn, means higher ADR for hotel and selling/leasing rates (for residential).
In Nestwell’s Re-Charge, guests can find a host of wellness experiences that integrate the senses.
“Guests can find a unique bathroom experience alongside an emotionally and functionally integrated layout of the room,” Sieger said. “The bathroom welcomes the guest with natural materials, a perfect light setting and a spacious shower area. Within the shower, there are various options for individual water treatments like a Kneipp tube for cold water uses—helping the micro blood circulation on the outer skin. Besides, a horizontal shower combines the relaxing moment of lying down with the efficiency of a shower. Alternatively, one can sit down and enjoy the flow of water over one’s shoulder—one of the most stressed areas in today’s bodies.”
The Re-Charge room was designed with distinct special narratives for guest performance and regeneration in mind, Essakow said.
“Emotions shouldn’t be described, they should be experienced,” Essakow said. “A Nestwell Re-Charge room includes 12 symbiotic principles and five key experiential and sensorial features which include blue mind (water), dreamscapes and roomscape (sleep), enhanced indoor air quality and being pampered with slow luxury treatments and therapies and slow food and beverage offerings.”
Wellness real estate, design for wellbeing, slow hospitality and slow travel are not trends, Essakow explained, but are lifestyle changes which are entering and increasingly becoming part of the mainstream way of living, working, traveling and playing.
According to Essakow, the Nestwell Roomscape and Dreamscape program includes sleeping on the world’s first and only cradle-to-cradle certified mattress; GOTS-certified luxury organic bed linen and towelings; a slow luxury pillow menu, an integrated bio-adaptive lighting system which controls all lighting features in the bedroom and bathroom, organic aromatherapy tea- style drinks and slow food beverages.
“Design for well-being is the future and the future is now,” Esskow said. “Currently there is no wellness standard/certification of any kind in hospitality globally. Nestwell is a new industry standard—globally of design for well-being and well-being through design. It is 100% certain the wellness certification in hospitality will occur. Thus, Nestwell represents the next evolution of design for well-being—starting with the hotel bedroom and bathroom.”
Two major features of the Re-Charge concept are lighting and air quality, which are significant contributors to human health.
“It is common practice in hotels globally to promote circadian lighting via the placing of colored LED light bulbs in the room and/or mood lighting next to the bed in the form of an alarm clock,” Essakow said. “Nestwell has developed a first-of-its-kind circadian lighting system where the lighting changes color automatically as per the time of the day. This assists the body to adjust easier and quicker with the circadian rhythm body clock of the individual.”
As for indoor air quality—one of the 12 symbiotic principles and one of the five key experiential features of a Nestwell bedroom—all bedrooms have air filtration systems and tools to measure and monitor indoor air quality.
Additionally, movement (fitness) is one of the symbiotic principles and one of the key experiential features of a Nestwell room, Essakow noted, so each has an allocated space for fitness, which is built into the design layout.
Although innovative, its design is approachable. The entire design layout of a Nestwell room—including controls—has been designed with enhanced and easier guest usage and experience in mind, Essakow explained. The guest can use and operate all the systems and controls in the room via a single tablet.