Hospitality found Gabriel Perez by chance. With dreams of a sports career, he never expected to find himself working in hotels, but he’s grateful that the journey led him here. Hotel Business spoke with the COO, lodging for The Indigo Road Hospitality Group, about his career and plans for the future.
—Abby Elyssa
Why hospitality?
Hospitality was not in the cards; it found me by accident. I never intended to operate a hotel, a restaurant or a travel agency. After my dreams of a sports career were shattered by injuries, hospitality embraced me and showed me that I was meant to be part of something meaningful. For that, I am eternally grateful.
Why are you passionate about the industry?
I am passionate about the hospitality industry for many reasons. Primarily, it is an industry where true human connections hold intrinsic value, which is important not only to me but also to our guests and teammates. This industry exemplifies teamwork, welcoming everyone willing to work hard, regardless of their background, political views or education. Consistency and dedication are always rewarded here. For guests, the industry continually finds new ways to enhance the guest’s experience, focusing on improvement rather than merely making things cheaper, faster or more profitable. While efficiency and cost management are important, true hospitality remains paramount.
What was your first hospitality job?
My first job was at the InterContinental Caracas in Venezuela, also known as the InterContinental Tamanaco. I started as a pool boy at 18, which was a fun and formative introduction to this multifaceted industry. It wasn’t easy, but it was enjoyable and a great way to begin my journey.
How has the role of COO been?
The responsibilities are substantial and not for the faint of heart, but the experience has been incredibly rewarding. I’ve worked tirelessly throughout my adult life not just to reach this professional level but to be of service. This role provides significant authority and leverage, but its essence lies in the guidance and support I offer to the teams at the home office, individual hotels, our partners and investors. I see this role as an opportunity to shape the industry with ideas that align with our unique Indigo Road culture and optimism. It also allows me to create lasting partnerships and identify and foster new talent, ensuring the resilience of our industry.
What have you accomplished so far?
Since coming on board at Indigo Road, we have collectively opened four unique boutique hotels, three world-class restaurants and our first speakeasy. The hotels include The George Hotel in Georgetown, SC; Bridge Creek Inn in Clayton, GA; The Flatiron Hotel in Asheville, NC; and the Rivet House Hotel in Athens, GA, which features a full-service spa. This is just the beginning. We have many projects and opportunities ahead. The work is becoming more rewarding each day.
What do you expect for the remainder of 2024?
We will continue the fast-paced, but thoughtful, opening cadence. Although our next hotel opening is scheduled for the fall, we will be opening several restaurants and rooftop bars in Arkansas and various locations in Florida, including Palm Beach, Alys Beach, Tampa and Jacksonville. We expect quick yet measured growth, focusing on the quality of our vision and the culture of our partners rather than sheer volume. Despite the uncertainties of an electoral year and international turmoil, I am confident in the continued growth of luxury and upscale boutique travel. Our organization’s unique culture and dedication to hospitality are set to drive our inevitable success.
What are the industry’s biggest challenges?
Election years are usually not fun, often leading to reduced travel spending unless operating in a politically active market that may benefit from a political convention. However, I remain optimistic rather than worried. While international scenarios and domestic social issues could shape the economy, our industry’s resilience and the inherent good among people make me confident in our future. True hospitality will continue to lead the way, and our industry’s flexibility and adaptability will continue to ensure success regardless of the scenarios.
How is the boutique segment evolving?
The boutique hotel segment is becoming more sincere. While the term “boutique hotel” has been overused for decades, only those providing a truly crafted experience are thriving. Many others are either being absorbed by large hotel chains or losing their appeal. One significant challenge is the proliferation of hotel brands and products, often causing confusion among guests. The industry seems to be creating products for developers and owners rather than genuinely meaningful and well-thought-out offerings for guests.
What are some goals you have for the next few years?
My primary goal is to continue supporting and enhancing our founder Steve Palmer’s vision for The Indigo Road Hospitality Group. As Steve often says, hospitality isn’t just a word in a company handbook; for us, it is a business model. In the short- and mid-term, I am committed to growing our lodging group and improving our processes in every aspect of our hotels’ operations with the sole purpose of creating lifelong guests and business partners.
