Long synonymous with bold design, social energy and refined indulgence, Delano is now entering a new phase of global growth under the stewardship of Ennismore, with new signings in New York and London and the reopening of its original Miami Beach flagship slated for March.
“Delano has historically embodied an ethos that balanced refinement and exceptional hospitality with a subtle touch of hedonism,” said Ben Pundole, chief brand officer, Delano. “That identity is something we are very intentionally carrying forward into a new era through thoughtful, modern enhancements.”
The brand first rose to prominence when the Miami Beach hotel first opened in 1947. Its 1995 reinvention by hotelier Ian Schrager and designer Philippe Starck helped catalyze the rise of lifestyle hospitality as a category.
Today, Delano’s evolution reflects a collaboration between Ennismore and Cain, which acquired a minority stake in the brand in 2024. Recent openings in Paris in 2023 and Dubai in 2024 have reintroduced Delano to a new generation of global travelers, while the future projects in New York and London are poised to extend the brand’s cultural influence.
“This concentration of hotels in vibrant, innovative cities has allowed us to redefine Delano as a global brand,” Pundole explained. “It’s now synonymous with elevated experience and dynamic spirit, rather than being tied to a single destination.”
Delano joined Ennismore following Accor’s acquisition of sbe in 2020. The brand became part of Ennismore in 2021 through the joint venture between Accor and Ennismore founder Sharan Pasricha—a move that positioned Delano within a broader portfolio of lifestyle brands while preserving its distinct identity.
Under Ennismore’s ownership, Delano’s growth strategy has been selective rather than expansive. “As we expand the brand, we’ve intentionally sought locations where experiences of art, culture, community and connection can be meaningfully and consistently engaged,” Pundole said. “We envision Delano as a portfolio of properties that evolve in dialogue with both guests and their surrounding environments.”
Central to Delano’s next chapter is the reopening of Delano Miami Beach, which has undergone a comprehensive renovation guided by historical preservation and contemporary reinterpretation. The approach, Pundole said, was “honorific,” with a focus on celebrating the property’s Art Deco origins while updating the experience for today’s traveler.
Key restorations include the building’s facade, the legendary Delano Pool, and original terrazzo flooring featuring medallion motifs with the iconic “D” monogram. Hexagonal structural columns in the lobby have been preserved, and a reconstructed mezzanine bridge—approved in collaboration with the Historic Preservation Board—will once again span the lobby.
Design elements from the hotel’s past, including the Salvador Dalí high-heeled chair, will return, alongside a fully reimagined Rose Bar.
Beyond Miami, Delano’s upcoming properties in New York—which will be a conversion of The Dominick hotel—and London represent critical milestones in the brand’s global positioning. Both cities, Pundole said, naturally align with Delano’s DNA as cultural crossroads where creativity, community and hospitality converge.
“New York and London embody the vision of Delano as convivial destinations and cultural intersections,” he said. “Through refined yet approachable service and thoughtfully curated events that platform leaders in the arts and culture communities of each city, these properties will organically attract vibrant, aspirational audiences.”
Rather than replicating a standardized model, each property is expected to develop programming and experiences tailored to its location—an approach already demonstrated in Paris and Dubai.
Delano’s global growth reflects a broader shift in luxury hospitality—one that values authenticity, cultural relevance and experiential depth over scale alone.
“Delano was born from originality and style,” Pundole said. “Our goal now is to ensure that spirit remains intact as the brand evolves—honoring its legacy while creating experiences that resonate in today’s most influential cities.”
