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VroomRes is free and will always be, the company’s CEO said.

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By Anna Davidson on

May 2026

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Current Issue
May 2026
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Table of Contents

COVER STORY
HB EXCLUSIVE: Better Together — Co-CEOs Keith Pierce and Jeff Leer usher in a new chapter at Sonesta

EDITOR'S NOTE
Editor’s Note

NEWS
AI Advantage: Meyer Jabara Hotels pushes new tools across operations and leadership functions

NEWS
Beyond the tent: Luxury outdoor hospitality is attracting guests—and development

NEWS
Diversity driver: Hospitality Hued is helping reshape the executive pipeline for Black and Brown leaders

INDUSTRY INSIDER
Q&A with Chris Tatum

SUPPLY SIDE: BEDDING & LINENS
Track Record: This Miami-based company monitors linen inventory

TECHNOLOGY: GUEST-FACING
Bleisure boost: Blended travel raising the bar for hotel tech investment

TECHNOLOGY SOLUTIONS
Turning Every Screen into Part of theGuest Journey

TECHNOLOGY SOLUTIONS
Sustainable Sips: Staypineapple swaps plastic pods for compostable pour-over coffee

ASK THE EXPERT
Ask the Expert: Lynne Garrison, Director of Business Development (Northeast U.S.) Cetis Inc.

POLICIES & PROCEDURES: LIABILITY
Digital Defense: Smaller hotels face growing cyber risks

ASK THE EXPERT
Ask the Expert: Gabe Gilligan, President, Xpodigital

CONSTRUCTION COMPANIES REPORT
Costs, conversions and capital affect construction

OPERATIONS
Balancing Act: Aligning a people strategy with a profit strategy

HEALTH & WELLNESS
Standard practice: New framework helps hotels deliver authentic wellness experiences

ASK THE EXPERT
Ask the Expert: Marius Donhauser, hotelkit

TREND WATCH
Take it Easy: Longer stays, deeper experiences reshape the modern vacation

INDUSTRY SNAPSHOTS
Industry Snapshots
Advertising Index
directv.com/hotelsDIRECTV Hospitality (1)
directv.com/hotelsDIRECTV Hospitality (2)
development.bwhhotels.comWorldHotels
FRANCHISE.SONESTA.COMSonesta International Hotels
SERTAHOSPITALITY.COMSerta Hospitality
milnor.comMilnor
Mews
CetisGroup.comCetis Group
Quore
xpodigital.comxpodigital
hardingcompanies.comHarding & Companies
Assa Abloy
hotelkit
unimac.com/getreadyUniMac
www.HOTELSIGNS.comHotelSigns.com
hotelbusiness.com/subscribeHotel Business
www.hoteltechnologies.comHotel Technologies
Dish Business
Classified Ad Index
Classifieds (1)
Classifieds (2)
Classifieds (3)
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