Creating pre-opening buzz: Q&A with Dan Fernandez
A hotel is available to the public well before it even opens its doors. The…
Browsing: BRANDING: MARKETING CAMPAIGNS
IHG campaign unites two brands to give guests closer connections
ATLANTA—InterContinental Hotels Group (IHG) is joining together the forces of its two biggest brands with…
Finding the edge: Create a brand campaign that stands out
NEW YORK—We’re all masters of our own personal brands. Discovering what sets us apart and…
MGM is a first for Springfield
SPRINGFIELD, MA—New Englanders may not have to venture across the country to get a taste…
Wyndham puts the pedal to the metal with NASCAR
CONCORD, NC—Wyndham is setting its sights on the fast lane. Wyndham Rewards—its award-winning loyalty program—begins…
Hilton tells guests to ‘Bring It’
MCLEAN, VA—Unifying similar brands under a single marketing campaign pools together resources and unites messaging.…
Net gain: Marriott teams with NBA to extend brand
BETHESDA, MA—Marketing dreams are made when two successful entities come together to create a dynamic…
Loews explores a new direction with advertising campaign
NEW YORK—Humans begin exploring from a young age. Whether it’s crawling into another room or…
Sheraton’s ‘Go Beyond’ campaign celebrates in-house achievements
BETHESDA, MD—Every day there are associates going above and beyond for guests. Sadly, many of…
Use virtual reality to create real sales opportunities
LONDON—In the hospitality business, David Beasley says the name of the game is to convert…